Presentation: Destination San Francisco

the vibe

Explore how San Francisco became a global tourist destination through decades of promotional campaigns, from evocative travel posters and airline memorabilia to advertising that shaped the city’s image around the world. It is easy to take the global allure of San Francisco for granted, but “Everybody’s Favorite City” is not an international destination by chance. Quite the opposite: its appeal has been nurtured by decades of promotional efforts to make people from around the world want to come and see what the fuss is all about.